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10.4 Voting Choices

The votes of most people are determined by their predisposition. Most people vote traditionally, thus supporting a party and its candidate. The votes for a particular candidate are usually dependent upon either the candidate's personality on the issues for which he stands.

10.4a Voting the Party Line

About one-fourth of the electorate who are strong party supporters, vote a straight party ticket. For example a Democrat votes only for Democratic candidates, and the Republicans also do likewise. However, voters may vote for a split ticket if they do not identify strongly with a particular party. Thus they may vote for a Democrat for one office, and for a Republican for another post. Generally, the family tends to vote for the same party. Children are normally brought up in a one-sided political atmosphere. Thus most voters support their party almost automatically, regardless of the candidates of the issues. Voting for the same party over the years may indicate a person's national view of his self-interest. However changes in age difference between the two generations may weaken the "inherited" party allegiance.

10.4b The Personality Element

Party identification is not the only factor determining the voter's choice. Some people deport from their traditional party affiliation to vote for the opposition candidate only due to his personality. Thus Eisenhower won the votes of many Democrats because his personality was appealing to millions. A candidate's character and the conduct of his private life are also important factors determining the voter's choice.


10.0 - Introduction
10.1 The Expansion of Suffrage
10.2 Obstacles to Voting
10.3 Voter Turnout
10.4 Voting Choices
10.5 Getting Nominated and Compaigning for Office
10.6 Electing Candidates to Office

Chapter 11

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